At Diminished Ink, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website [www.diminishedink.com] (the “Site”) or use our services. By accessing the Site or booking our services, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect the following types of personal information:

• Personal Identification Information: Name, email address, phone number, date of birth (to verify age), and other contact details.

• Booking Information: Details you provide when booking an appointment, such as your preferred tattoo design, artist, and appointment dates/times.

• Health and Safety Information: Any allergies, medical conditions, or health concerns that you disclose in relation to receiving tattoo services.

• Payment Information: Payment details (through our third-party payment processor) required to complete your transaction for tattoo services.

• Usage Data: Information about how you interact with our website, including IP address, browser type, and browsing patterns.

How We Use Your Information

We use your personal information for the following purposes:

• To provide and manage the tattoo services you have booked with us.

• To communicate with you regarding your appointment, updates, and promotions (if you have opted in to receive marketing communications).

• To process payments for the services rendered.

• To ensure the safety and comfort of our clients by addressing health concerns, allergies, or other medical information you may share.

• To improve our website and services by analyzing usage data and feedback.

• To comply with legal obligations and respond to any legal requests or claims.

How We Protect Your Information

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, firewalls, secure servers, and strict internal access controls. However, no data transmission over the internet is entirely secure, and we cannot guarantee the absolute security of your information.

Sharing Your Information

We do not sell, rent, or share your personal information with third parties for their marketing purposes. However, we may share your information in the following situations:

• Service Providers: We may share necessary data with third-party service providers who assist us in delivering our services (e.g., payment processors, marketing platforms, email communication tools).

• Legal Compliance: If required by law, regulation, or legal process, we may disclose your personal information to law enforcement or government authorities.

• Business Transfers: In the event of a merger, acquisition, or sale of business assets, your personal information may be transferred to the new owner as part of the transaction.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small files that are stored on your device and allow us to remember your preferences, improve functionality, and analyze site traffic.

You can manage cookie preferences through your browser settings. However, disabling cookies may affect your experience on our Site.

Your Rights and Choices

You have certain rights regarding your personal information, including:

• Access and Correction: You can request access to the personal information we hold about you and request corrections if necessary.

• Data Deletion: You may request that we delete your personal information, subject to certain legal obligations and limitations.

• Opt-out of Marketing Communications: You can opt-out of receiving marketing emails or promotional materials by following the unsubscribe instructions in any marketing communication we send.

To exercise any of these rights, please contact us using the information provided below.

Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete that information.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with the updated date. By continuing to use our Site and services after changes are posted, you agree to the revised Privacy Policy.